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The 1990 MTV Video Music Awards aired live on September 6, 1990, honoring the best music videos from June 2, 1989 to June 1, 1990.

The show was hosted by Arsenio Hall at the Universal Amphitheatre in Los Angeles, California.

This year saw the elimination of yet another one of the show's original categories: "Best Stage Performance in a Video".

This would turn out to be the last time an award from 1984 would be permanently eliminated (although "Breakthrough Video" was eliminated in 2006 and then brought back in 2009).

Janet Jackson was presented the Video Vanguard Award for her contributions and influence within music and popular culture. She also performed a controversial rendition of "Black Cat", considered "her first shocking public statement".

For the second year in a row, Madonna was one of the night's biggest winners, taking home three technical awards, while Sinéad O'Connor was the other most rewarded artist of 1990, also winning three Moonmen including Video of the Year.

Meanwhile, most other winners that night took home two awards, including Aerosmith, Don Henley, The B-52s, Tears for Fears, and MC Hammer.

Regarding nominations, Madonna also had the distinction of being the most nominated artist of the night as her video for her song "Vogue" received nine nominations, making it also the most nominated video of 1990.

Closely following in nominations came Aerosmith (whose video for "Janie's Got a Gun") earned eight nominations that night and took home two awards, including "Viewer's Choice".

NominationsEdit

(Note: Winners are in bold text.)

Video of the YearEdit

Sinéad O'Connor – "Nothing Compares 2 U"

Nominees

Best Male VideoEdit

Don Henley – "The End of the Innocence"

Nominees

Best Female VideoEdit

Sinead O'Connor – "Nothing Compares 2 U"

Nominees

Best Group VideoEdit

The B-52s – "Love Shack"

Nominees

Best New Artist in a VideoEdit

Michael Penn – "No Myth"

Nominees

Best Metal/Hard Rock VideoEdit

Aerosmith – "Janie's Got a Gun"

Nominees

Best Rap VideoEdit

MC Hammer – "U Can't Touch This"

Nominees

Best Dance VideoEdit

MC Hammer – "U Can't Touch This"

Nominees

Best Post-Modern VideoEdit

Sinéad O'Connor – "Nothing Compares 2 U"

Nominees

Best Video from a FilmEdit

Billy Idol – "Cradle of Love" (from "The Adventures of Ford Fairlane")

Nominees

Breakthrough VideoEdit

Tears for Fears – "Sowing the Seeds of Love"

Nominees

Best Direction in a VideoEdit

Madonna – "Vogue" (Director: David Fincher)

Nominees

Best Choreography in a VideoEdit

Janet Jackson – "Rhythm Nation" (Choreographers: Janet Jackson and Anthony Thomas)

Nominees

Best Special Effects in a VideoEdit

Tears for Fears – "Sowing the Seeds of Love" (Special Effects: Jim Blashfield)

Nominees

Best Art Direction in a VideoEdit

The B-52s – "Love Shack" (Art Director: Martin Lasowitz)

Nominees

Best Editing in a VideoEdit

Madonna – "Vogue" (Editor: Jim Haygood)

Nominees

Best Cinematography in a VideoEdit

Madonna – "Vogue" (Director of Photography: Pascal Lebègue)

Nominees

Viewer's ChoiceEdit

Aerosmith – "Janie's Got a Gun"

Nominees

International Viewer's Choice AwardsEdit

MTV AustraliaEdit

Midnight Oil – "Blue Sky Mine"

Nominees

MTV BrasilEdit

Titãs – "Flores"

Nominees

MTV EuropeEdit

The Creeps – "Ooh I Like It"

Nominees

MTV InternacionalEdit

Gloria Estefan – "Oye Mi Canto"

Nominees

MTV JapanEdit

Kome Kome Club – "Funk Fujiyama"

Nominees

Video Vanguard AwardEdit

Janet Jackson

PerformancesEdit

AppearancesEdit

Post ShowEdit

  • Kurt Loder – introduced the winners of the professional categories