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MTV (Music Television) (Formerly Sound Radio) is an American cable television network based in New York City. Launched on August 1, 1981 and September 30, 1976 for radio. The original purpose of the channel was to play music videos, with the first music video played being "The Buggles- Video Killed the Radio Star". because of the 1st line in the video "I want my MTV!" Today, MTV plays a limited selection of music videos but primarily broadcasts a variety of pop culture, youth culture, and reality television shows aimed at adolescents and young adults.


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About

Since its premiere, MTV has revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought, the concept of the VJ (video jockey) was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times by musicians, other TV channels and shows, films and books.

MTV has spawned a handful of sister channels in the U.S. and dozens of affiliated international channels around the world. MTV's moral influence on young people, including examples of censorship and social activism on the channel, has been the subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly, demonstrating the channel's continued impact on popular culture.


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MTV_ID_-_Atomic_Era_(1982)

MTV ID - Atomic Era (1982)

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